Identify your target market

 Identifying and understanding your customers is an essential part of your business and marketing plan. Not everyone is your potential buyer, so it’s important to have a clear understanding of your target market early on. Learn how to analyse your market and define your customer segments.

What is a target market?

A target market is a group of potential customers that you identify to sell products or services to. Each group can be divided into smaller segments. Segments are typically grouped by age, location, income and lifestyle. Once you’ve defined your target audience, you’ll find it easier to determine where and how to market your business.

Read More: https://business.gov.au/marketing/identify-your-target-market