Business marketing basics
Effective marketing will help to achieve your goals and grow your business. It will build awareness, attract customers and build lasting, profitable relationships.
Defining marketing
Marketing is about planning and executing the development, pricing, distribution and promotion of products and services to satisfy the needs of your customers.
The main role of marketing is to deliver customer value to attracting new customers and keeping existing ones. This is achieved by:
knowing what customers need
coming up with solutions to meet these needs.
Marketing is about the principles that guide your customer-focused actions.
It is a comprehensive process that determines how to go to market with your products and services. For your marketing to be successful, you'll need a strong understanding of your brand positioning and the needs of your customers.
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