The Complete Guide To STP Marketing

 Hello all,

I love my marketing and have been a marketer for the most part of my life. I have been mentoring marketers in my company now. The first thing I teach them is the STP marketing model which stands for segmentation, targeting and positioning. Starting from the beginning, you must divide the wide market into small groups that can be easily targeted to promote the brand. Now targeting means that you need to create a message that resonates with them because you are aware of their persona and sensibilities. The last step is to position the brand so that it stands out in the clutter created by competitors. Here is an article that will help you understand this better.

https://www.netvision.com.au/the-complete-guide-to-stp-marketing/