Unilever Ventures pours $2m into prebiotic haircare startup STRAAND
With products underpinned by prebiotic ingredients to improve the scalp microbiome, an Australian startup challenging the global haircare industry has garnered $2 million in a pre-seed investment from the venture arm of Europe's Unilever, a consumer goods multinational that owns major incumbent brands including Dove and Sunsilk.
Melbourne-headquartered STRAAND was founded last year in response to limited chemical mass market products to treat scalp concerns, bringing in the health & beauty, e-commerce and global business experience of its five founders to address the problem.
Co-founder and general manager Meagan Pate, who comes from a media background and has consulted for businesses such as organic self-tan brand Three Warriors and TBH Skincare, tells Business News Australia the group only started working on the brand two years ago.
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