What Is Pay Per Click Advertising & How Does It Work?

 Pay-Per-Click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked by a user. It's used on search engines, social media platforms, and websites. Advertisers bid on keywords relevant to their target audience. When users search those keywords or visit a site with relevant content, ads are displayed. If a user interacts by clicking the ad, the advertiser is charged. Successful PPC campaigns combine strategic keyword selection, compelling ad content, and optimized landing pages. Ad placement depends on bid amount, ad quality, and relevance, offering targeted exposure to potential customers.

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