Your guide to creating a digital marketing campaign

 If your business experiences quieter times, a digital marketing campaign can help drive new business and maintain a steadier flow of customers. Here are some expert tips to help you get started.

While digital marketing can be a powerful strategy to reinvigorate your business and bring in new customers, there are some important things to know about it. Digital marketing might seem like an instant fix but it really takes time to have an impact. Planning ahead means you could reap the rewards for your effort during those times you would usually be quiet.

We asked SBDC business advisor and digital marketing expert Mark Kostner for his top tips. Here’s what he shared.

Start early

Mark’s advice is to start planning, and developing your online campaign months, not weeks, before you want to launch.

“Preparing and launching a winning campaign involves more than throwing some words together and choosing a stock image,” he says.

“It can take weeks or even months to test different headlines, hooks, offers, creatives and other elements to find ones that work. If you decide to launch a marketing campaign one week before Christmas, it’s unlikely you will have gone through the optimisation processes required to ensure a winning campaign until well into the new year.”

https://www.smallbusiness.wa.gov.au/blog/your-guide-creating-digital-marketing-campaign