A Practical Guide For Using Generative AI In Account-Based Marketing

Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, innovation is key, and, in the long run, generative AI looks to be the next game-changer.

However, studies shed light on a surprising reality: Despite its potential, generative AI remains underutilized by many marketing and sales teams.

A McKinsey study reveals only 10% to 14% of companies consistently integrate generative AI into their go-to-market strategies. And a benchmark report from my company shows fewer than 5% of account-based marketing (ABM) programs are fully adopting it.

To read continue: https://www.forbes.com/sites/forbesbusinesscouncil/2024/03/05/a-practical-guide-for-using-generative-ai-in-account-based-marketing/?sh=56af6564645c