Four out of 5 millennials buy products and services from brands they trust. Among baby boomers, the figure drops to 3 out of 5 but nonetheless illustrates how important brand trust is for successful conversions. If those numbers do not have you convinced, consider the opposite. What happens to a brand when consumers lose trust? They turn to competitors. But how can businesses establish close relationships with consumers in the digital age? Building credibility and authenticity online remains both the biggest opportunities and the toughest challenges for companies today.
Read more: https://www.forbes.com/councils/forbescommunicationscouncil/2023/07/05/building-brand-trust-in-the-digital-era-strategies-for-establishing-credibility-and-authenticity/
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