What is a Marketing Audit and How to Do It?

A marketing audit is a comprehensive review of your business’s marketing strategies, activities, and performance. It helps identify what’s working, what’s not, and where improvements are needed. By analysing your goals, target audience, branding, campaigns, and digital presence, a marketing audit provides insights to align your efforts with business objectives. To conduct one, start by gathering data on all marketing channels, assess their effectiveness, and compare results against your goals. Evaluate competitors and market trends to spot gaps and opportunities. Regular audits ensure your marketing remains relevant, cost-effective, and results-driven in an ever-changing marketplace.

https://www.business2sell.co.za/blogs/strategy/what-is-a-marketing-audit-and-how-to-do-it